A shopping experience grounded in community, that feels like an extension of home.

From feel-good clothes made for play to books and toys that encourage imagination, there's something special to discover each time you visit.

High-quality Goods

designed to hand-down

Thoughtfully Curated

never boring

Mom Owned

and tested

Feel-good Clothes

made for play

where

Imaginations

run wild

Brown paper bag with 'Broomtail' in front of the patterned wallpaper inside Broomtail boutique

The gift that gets opened first.

Whether welcoming a new baby, or celebrating a kindergarten graduate, gifting is our jam. From themes, to coordinated colorways, personal touches and elevated wrapping, there’s nothing we love more than curating the perfect gift.

Kids boutique owner organizing items at a table assortment of ethically sourced children's clothing

Handpicked with an eye for quality, style and longevity.

We want to help you build a closet for your child that you truly love–full of items that feel-good, encourage play and are worthy of handing down.

Children's boutique reading nook at a Broomtail community event

Rooted in community

From locally sourced goods, to in-store events and personalized service. We’re here to make the everyday of modern parenthood just a little easier and a lot more fun.

Maris, owner of Broomtail Kids, standing in front of a rack of ehtically sourced children's clothing

How it started:

The 2am feed brainstorm session

I started Broomtail after becoming a mother and feeling completely overwhelmed navigating the sea of advice, products, and gear constantly a scroll away. As a former marketer and lover of building brands and customer experiences, those lonely 2 am feedings turned into the earliest, bleary-eyed brainstorm sessions for Broomtail. I imagined a shopping experience grounded in community, that felt like an extension of home. Today, my hope is that when you open your kid’s closet, you smile at what you see, because it is just enough, and all of what you love. I hope Broomtail can be a connection point, allowing you to laugh with a stranger over a shared experience and leave feeling lighter than you came.

Happy trails,

Maris

"We had such a great time taking out daughter for a mini shopping spree. Really cute and well made items."

- Mike Marini

"We love this store! A great place for curated clothing, books, toys, gifts & more for the little ones in your life."

- Samuel McEvans

"This store is gorgeous. The clothing is organic cotton. They have a unique collection of baby and kids gifts. It's boutique quality with an adorable selection. The staff were so helpful and the gift wrap is beautiful! Im just so impressed."

- Lisa J.